On the 14th, Youth F&B announced that it has completed attracting investment from UM Ventures and investors from the United States, accelerating its entry into the global market. This investment is a result of recognition of Youth F&B’s global expansion potential and growth potential, and is expected to be an important opportunity to concretize the vision of the ‘Youth Chicken Skewers’ brand, which aims to globalize K-FOOD.
With the vision of “establishing Korean chicken skewers as a global food,” Cheongchun F&B has been attempting to expand overseas since 2024, and plans to accelerate its conquest of the US market through this investment. The company is currently developing an automated skewer cooking robot through food tech-based innovation, and this robot will utilize Vision AI technology to automate cooking conditions and quality inspection, providing consistent taste and quality while maximizing operational efficiency.
In particular, Youth F&B plans to open its first U.S. store in Orange County, California in 2025, marking the beginning of a full-scale expansion of its fast-food chicken skewer concept.
“Cheongchun F&B is a brand that harmonizes Korean tradition and modern sensibility, and has a unique positioning that is competitive in the global market,” said Eom Se-yeon, CEO of AYUM Ventures. “We hope that this investment will accelerate Cheongchun F&B’s global growth.”
The funds secured through this investment will be used to build the brand in the U.S., open new stores, and develop localization strategies. Cheongchun F&B plans to increase brand awareness by developing menus tailored to the tastes of local U.S. consumers and strengthening digital marketing, and to set a new standard in the global chicken skewer market.
CEO Park Jin-wan said, “With this investment, we have come one step closer to our goal of becoming the world’s number one chicken skewer company,” and expressed his aspirations, saying, “We will establish ourselves as a brand representing K-FOOD through sustainable growth and innovation.”
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