The Ministry of SMEs and Startups (Minister Oh Young-joo) announced that 16 innovative companies selected for the 'Lifestyle Type' of the 2024 Strong Small Business Growth Support Project, hosted by the Small Business Market Promotion Agency (Chairman Park Sung-hyo) , have achieved remarkable results.
Each company successfully expanded its differentiated business model with up to 100 million won in commercialization funds, leading to results such as entry into the global market and increased sales.
◆ Increase the value of everyday life through lifestyle innovation
First, companies that have increased the value of life through newness in daily life include Mermaid Piece and Innerfyou Co., Ltd. Mermaid Piece is a wooden furniture used by both people and pets, and Innerfyou is gaining attention for its data-based customized baby food.
In addition, Musicus won the grand prize at the 2024 Next Like Awards for its DIY soundproof booth, and TYF Bio Co., Ltd. successfully established itself in overseas markets by developing the Korean ORS drink 'Water Light'.
◆ Creating future value through eco-friendliness and upcycling
In addition, ToforTo is leading sustainable fashion with the concept of a '100-year bag' utilizing waste leather, Onf Co., Ltd. has proven future growth potential by introducing eco-friendly shoes utilizing apple by-products, and Blessed Project Co., Ltd. has introduced clean beauty products utilizing agricultural by-products through the 'Fountain of Waters' brand. Dajeonghan Market Co., Ltd. is receiving favorable reviews for successfully entering overseas markets such as Hong Kong and Taiwan with 'Lorenz', a pet snack utilizing ugly agricultural products, and opening new horizons in the eco-friendly pet food market.
◆ K-Food, Creating a New Food Culture
The achievements of companies in the K-food sector are also notable. Dainstory Co., Ltd. pioneered the global market with ‘Golden Nurungji’, a modern reinterpretation of nurungji, and SFC Lab Co., Ltd. completed domestic and international patent applications for a low-sugar fermented gochujang spread through its brand ‘Secongde’. On Your Side Co., Ltd. strengthened its position in the vegan market by developing ‘Nuts Green’, a low-sugar alternative food made from 100% plant-based ingredients, and Da-an-gogi, which introduces low-fat pork that can be stored at room temperature, brought a breath of fresh air to the protein market.
◆ Spreading K-style through harmony between tradition and modernity
Innovative companies that showed new styles through reinterpretation that harmonized tradition and modernity also made us look forward to the future. Color Lab Jeju incorporated Jeju's natural environmental colors into the 'Aewollian' resort look, and Gaon Architecture reborn traditional architectural elements as modern furniture through 'Ram Chair'. HY Company achieved the modernization of traditional desserts through 'Bomnalen', and 'One Mix' of agricultural corporation Today attracted attention with an innovative processing method that increases the value of fresh agricultural products.
An official from the Strong Small Business Growth Support Project said, “The selected companies are receiving recognition in the global market with remarkable achievements while continuing to innovate in each field,” and added, “We will continue to strengthen customized support for brand development, marketing, and distribution channel expansion so that they can grow into global lifestyle brands.”
Meanwhile, the lifestyle type of the strong small business growth support project is being exclusively operated by the Sejong Creative Economy Innovation Center, and the 2025 project application and further details can be checked through the Small Business 24 website in January.
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