Ucompany Group announced that it has launched its subsidiary U:MOTION and will make full-scale inroads into the global advertising AI agent market.
Yumotion has started the closed beta test (CBT) of AIMMM, an advertising AI agent that combines generative AI and media mix modeling (MMM). AIMMM is a solution that optimizes advertising budgets and maximizes efficiency by analyzing the contribution of various digital advertising channels to the overall campaign performance.
Yumotion plans to provide advanced advertising and marketing services that will allow companies to maximize advertising efficiency through combination with generative AI, and plans to present a new paradigm of performance marketing suitable for the cookieless era. Through this, the company aims to help companies quickly adapt to the rapidly changing market environment and secure competitiveness.
Ucompany Group has appointed Jangwon Lee, a digital marketing expert, as the new CEO of Umotion in order to leap forward as a global AIX (AI Experience) solution provider. CEO Jangwon Lee has extensive experience in digital advertising distribution as a business division head at Samsung Electronics, Incross, and Pandora TV, and has introduced innovative advertising services in Korea.
“2025 will be the year when the era of global AI agents truly arrives,” said Lee Jang-won, CEO of Yumotion. “Through the Aim service, we expect to automate repetitive marketing tasks and focus on strategic and creative areas, resulting in cost efficiency and increased productivity.” He also expressed his ambition, saying, “Yumotion will establish itself as a global leader in AI-based advertising solutions and set new standards for industry innovation and efficiency.”
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