"We, DayOne Company, will solidify our position as a leading K-Edu company, providing differentiated educational content based on AI in the global adult education market."
Global education content company DayOne Company (CEO Kangmin Lee) announced its strategy and vision for listing on the KOSDAQ market at a press conference held at the CCMM Building in Yeouido on the 10th.
DayOne Company, founded in 2013, is a global adult education content company. It has established a fast and flexible decision-making system by implementing a Company-in-Company (CIC) system. Key CIC programs include Fast Campus (digital and practical skills), Colosso (vocational skills), Lemonade (foreign language learning), and Snowball (IT bootcamp).
Its own competitive edge includes ▲'content in-house production system' ▲'customer data-based marketing' ▲'content OSMU (One Source Multi Use)' strategy, and through these, it has built an unrivaled competitiveness in the domestic and international adult education markets.
DayOne Company was the first in the industry to adopt an entertainment industry production system, establishing an in-house content production system. This reduced reliance on instructors and ensured high content quality. For marketing, the company analyzes customer data to optimize marketing strategies and deliver content tailored to customer needs. Furthermore, the company maximizes the value of its content by expanding its existing B2C content offerings to various business models, including B2B and B2G2C, leveraging the On-Site Multi-Use (OSMU) platform.
As a core growth strategy, DayOne Company has adopted AI (artificial intelligence) and a global market strategy. DayOne Company is generating significant revenue through AI and realizing cost savings. Sales through AI lecture content
The proportion surged approximately fivefold from 7.2% in January 2023 to 33.1% in September 2024. Furthermore, by leveraging AI translation systems and AI chatbots, existing translation costs and customer service channel operating costs were reduced by over 90%. Regarding global market expansion, "Coloso" achieved overseas sales of over 13 billion won in just three years after entering the Japanese and US markets. Following the success of K-pop and K-beauty, the company aims to expand K-edu content globally.
DayOne Company plans to use the funds raised through this listing to focus on expanding into the global education content market. It has already established local subsidiaries in Japan and Taiwan and plans to establish additional subsidiaries in the United States and Indonesia. Following establishment, DayOne Company plans to accelerate its global expansion into the education content market by transferring its proven content production system and marketing expertise to the local subsidiaries.
DayOne Company CEO Kangmin Lee said, “Through constant challenges and innovation, we have proven our unrivaled competitiveness in both domestic and overseas markets without a single instance of negative growth.” He added, “Through this KOSDAQ listing, we will strengthen our essential content competitiveness and expand the success formula we have confirmed in the Japanese and North American markets to the entire world, thereby becoming a true global adult education content company.”
Meanwhile, DayOne Company plans to offer 1,361,000 shares in this offering, with a target offering price of KRW 22,000 to KRW 26,700. The offering size is expected to be KRW 29.9 billion to KRW 36.3 billion, and the post-listing market capitalization is expected to reach KRW 298.4 billion to KRW 362.2 billion. A five-day book-building session for domestic and international institutional investors will be held from the 6th to the 10th, with general subscriptions scheduled for the 15th and 16th. Mirae Asset Securities is the lead underwriter for the listing, with Samsung Securities serving as co-manager.
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