Evertreasure Co., Ltd., which operates the artificial intelligence (AI)-based cultural arts investment platform 'YeaTu', announced on the 17th that it has signed a strategic business agreement (MOU) for the development of cultural arts with Artbuddy Co., Ltd., a gallery business and art distribution specialist.
The primary goal of this agreement is to strengthen the global arts network and popularize content investment through collaboration between the two companies. To achieve this, the two companies plan to collaborate in various areas, including technological exchange, joint project implementation, investment product development, and marketing collaboration.
In particular, Artbuddy plans to upload works by blue-chip artists to the Yetu platform and offer them as investment products, thereby strengthening its position in the global art market. Furthermore, the two companies plan to showcase representative works at an exhibition at the Soei Gallery in Japan in February 2025, expanding the connection between investors and artists through the Yetu platform.
Yetu is evolving into a popular platform that allows individual investors around the world to participate with small amounts, moving away from content investment focused on the wealthy. This platform provides investors with the opportunity to invest in tangible cultural content, rather than abstract assets like stocks or coins. It also supports the global expansion of K-artists and provides a foundation for undervalued artists to pursue careers in markets like Europe, Japan, and the United States.
Evertreis CEO Young-Rin Cho said, “Yetu aims to be a popular platform where anyone can invest in art, and this agreement will be a significant leap forward for K-artists to advance into the global market and revitalize the art market.”
Art Buddy CEO Yoon Mi-yeon stated, “We will actively cooperate with Yetu to expand the value of domestic art to the global stage and enable more people to experience art as an object of investment and enjoyment.”
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