Smart car software (SW) platform specialist Obigo announced on the 10th that it participated in the Consumer Electronics Show (CES) 2025 together with Hyundai Mobis. CES, the world's largest IT (information technology) and home appliance exhibition, was held in Las Vegas, USA from the 7th to the 10th (local time).
At this event, Obigo showcased its in-vehicle browser-based services: ▲video conferencing ▲gaming platform ▲Pick Now. Among these, Pick Now, a bookmark-based recommendation service, offers personalized services based on the most frequently used functions in vehicles and user interests. Its most notable feature is its Floating Action Button, maximizing user convenience and supporting a variety of customization services tailored to individual preferences.
Obigo will continue to expand its market share by securing new services based on its vehicle platform. Furthermore, through continued collaboration with Hyundai Mobis, Obigo plans to introduce next-generation vehicle software technology and software-centric vehicle (SDV) services to the global market.
Obigo CEO Hwang Do-yeon emphasized, “We plan to expand the SDV service ecosystem in cooperation with Hyundai Mobis,” and “We will create new value in vehicles by providing user-centered SDV services in the future.”
Meanwhile, Obigo plans to introduce an SDV platform specialized in customized services through its robust R&D investment last year.
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