Bonjak (CEO Bae Hyeong-jin), which operates the French heritage-based fragrance brand Selvatico, announced on the 9th that it has attracted 2.5 billion won in pre-Series A investment.
This investment was participated by Eugene Asset Management, Aju IB Investment, and Future Play, and discussions are ongoing to attract additional investment through multi-closing.
Selvatico is the first Korean brand to collaborate with Robertet, the world's leading perfumery company, to develop and manufacture fragrance products, including perfumes, in France. Robertet is the only perfumery company in the world with 170 years of tradition that manages the entire process, from farming to fragrance extraction and blending. It supplies natural raw materials to major LVMH brands like Chanel, Dior, and Guerlain, and is also renowned for blending 90% of the world's premium perfume brands, including Byredo, Trudon, and Creed.
Selvatico is a niche perfume line that reinterprets French impressionist culture in a modern way based on Roberte's traditional French manufacturing techniques, as well as body and hand lotions. It is rapidly growing in the premium market, centered around major department stores in Korea such as Hyundai Department Store Pangyo, Kintex, Jungdong, and Cheonho, and Lotte Department Store Jamsil and Incheon.
Selvatico, recognized for its originality and product capabilities, became the first non-European brand to secure strategic investment from Villa Blu, an investment subsidiary of Roberte, in July of last year, and has successfully completed pre-Series A investment from a domestic investment firm.
With this investment, Selvatico plans to strengthen its collaboration with Roberte across various areas, including: restructuring its internal team by recruiting top talent; establishing a subsidiary in Grasse, France; developing new products that embody the brand's philosophy; and engaging in communication-focused marketing to increase brand awareness. Building on this momentum, Selvatico aims to expand its premium distribution channels and solidify its position in the global market.
Woori Han, a senior manager at Eugene Asset Management, which led the investment, said, “Selvatico pursues a unique brand story and outstanding quality, and we decided to invest because of its high growth potential not only in the domestic market but also in the global market.” He added, “We hope that this investment will help the company grow further and establish itself as a leading company in the global beauty market.”
CEO Bae Hyeong-jin of Bonjak said, “We plan to lay the foundation for entering the French and East Asian markets with products that combine French heritage-based technology with the modern sensibility unique to K-beauty.” He added, “We will strengthen our product lineup and expand brand awareness by introducing new body care and fragrance products in the first half of this year, aiming to achieve annual sales of 10 billion won.”
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