ABIL8Gong announced on the 8th that it has completed the 'Play Global' conference, which shared global success strategies with domestic mobile game companies.
The event, co-hosted by Airbridge, Moloco, Sensor Tower, and Two & a Half Gamers, took place on the 7th at the Centerfield Building in Gangnam-gu, Seoul. Around 150 domestic mobile game marketers and stakeholders attended, demonstrating high interest.
The conference consisted of six sessions, sharing practical information and marketing strategies, including advertising monetization cases for hybrid and hyper-casual games, game creatives and global market trends, and successful strategies of game companies that led global expansion.
Son Sang-hyeok, Data Science Team Leader at Airbridge, who was a keynote speaker, presented on the challenges marketers face in optimizing advertising revenue. He pointed out that advertising strategies discovered through past A/B testing may still be ineffective, emphasizing the importance of evolving A/B test results over time and differentiated in-app advertising strategies for different user segments. He also emphasized the importance of continuous experimentation to optimize advertising revenue.
Moloco's Senior Manager, Lee Han-gil, discussed winning global marketing strategies and analyzed marketing strategies by game genre and country. He explained that developing an effective marketing strategy requires a deep understanding of the company's games and an understanding of user characteristics by country and genre.
Sensor Tower's Korea Country Manager, Lim Chae-min, shared an analysis of last year's global mobile game market download and revenue trends by major markets and genres, while Two and a Half Gamers introduced this year's mobile game trends by covering UA (user acquisition) cases that combine playable advertising content and game design.
Additionally, ABIL8Gong's Namseongpil, ACTIONFIT's Park Inhu, and Springcomes' Kim Hyeongmin, held an in-depth panel discussion on the topic of global expansion strategies for casual games.
“We hope that the various marketing strategies and success stories shared at this event will help domestic game companies explore new growth opportunities,” said Nam Seong-pil, CEO of Aviilpalgong. “Airbridge will spare no effort in providing continuous technological advancements and customized consulting support to help domestic games achieve high performance in the global market.”
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