The Seoul Economic Promotion Agency, which participated in the world's largest technology exhibition 'CES 2025', has built the largest-ever Seoul Integrated Pavilion (1,040㎡, approximately 315 pyeong), and has set the anchor for the four-day event, which starts with a meaningful opening ceremony with 16 organizations leading Seoul's startup ecosystem and a global startup networking program among participating countries, which is being introduced for the first time during CES.
CES (Consumer Electronic Show) is the world's largest tech exhibition held in Las Vegas, USA every January. This year, it will be held for four days from the 7th to the 10th.
The Seoul Integrated Center is operated in cooperation with three autonomous districts (Gangnam-gu, Gwanak-gu, and Geumcheon-gu), five startup support organizations (SBA, Seoul Tourism Foundation, Seoul Bio Hub, Seoul AI Hub, and Campus Town Growth Center), and eight major universities in Seoul (Konkuk University, Kyunghee University, Kookmin University, Dongguk University, Sogang University, University of Seoul, Yonsei University, and Chung-Ang University).
First, at the CES 2025 Seoul Integrated Pavilion opening ceremony held at 10:30 AM on the 7th (local time), 16 participating Seoul Integrated Pavilion organizations, 104 companies, and 103 supporters declared their ambitions for 'Team Seoul' and announced their departure to the global tech stage.
At the opening ceremony, which was held under the slogan of 'Team Seoul, ON BOARD to Dive in!', representatives from 16 organizations came up on stage and performed a 'boarding ceremony', and university student supporters who filled the audience seats brightened the start of the Seoul Integrated Hall with cheering sticks in 'Green Aurora', the color of Seoul in 2025.
Meanwhile, at the opening ceremony held on this day, officials from the Consumer Technology Association (CTA), the organizer of CES, visited the corporate booths at the Seoul Integrated Pavilion and observed demonstrations of key technologies.
In addition to the Seoul Integrated Pavilion opening ceremony, the SBA hosted a variety of on-site events to encourage participation from promising Seoul companies. On the 5th, just before the opening of CES, the SBA participated in "CES Unveiled," an official media event where companies and products were showcased to the global media before the official opening. Ten companies from the Seoul Integrated Pavilion participated in the event, attracting attention from both domestic and international audiences.
In particular, the "Seoul Innovation Forum," the first global startup networking event during CES, will be held at Caesars Palace Hotel at 5:30 PM on the 8th. The forum, which will feature programs such as a global startup IR pitching competition, will see key CES participating countries and companies share technological insights and explore opportunities for collaboration.
The forum will feature approximately 150 participants from partner countries (Korea, Japan, Taiwan, Switzerland, and the Netherlands) and media, who will observe the pitching competition of 10 startups from 5 countries and engage in active networking, including sharing key CES agendas and industry trends through open discussions among participants.
A "Tech Tour" will also be held at major exhibition booths at Eureka Park and LVCC on the 7th and 8th. Heads (presidents) of 16 participating organizations at the Seoul Integrated Pavilion will tour exhibition halls featuring topics such as mobility assistance, digital transformation, lifestyle, robotics and home appliances, and AI autonomous driving, and observe technology demonstrations.
Meanwhile, thanks to the SBA's diverse support programs, companies supported by the Seoul Integrated Center achieved a record-breaking number of Innovation Awards (21 companies), continuing their success last year. The SBA provided close support throughout the entire Innovation Award process, including document review and one-on-one consulting with expert coaches.
Kim Hyun-woo, CEO of the Seoul Economic Promotion Agency, said, “The CES Seoul Integrated Pavilion project is no longer a one-time event, but has established itself as a project that provides practical assistance for companies’ global expansion,” adding, “We will continue to take the lead in creating continuous results for participating companies through follow-up support projects after CES.”
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