Collection Co., Ltd. announced on the 7th that it received the Korea Tourism Organization President's Award at the 2024 Tourism Venture Day event. This award is the result of its participation in the Korea Tourism Organization's 2024 Tourism Acceleration Program, where it was selected as an outstanding company. Collection received the President's Award and a cash prize. Approximately 30 companies participated in the 2024 Korea Tourism Organization Tourism Acceleration Program, and Collection was ultimately honored as one of the outstanding graduating teams.
The award recognizes the company's contributions to promoting and revitalizing Korean cultural products among K-pop fandoms, particularly in the European and American markets. In particular, the company's efforts to secure customer contact points through its Korean cultural content publishing magazine and its offline store in London's Shoreditch, while also identifying potential tourists and generating sales, were highly praised.
The company is also looking to expand its presence in the UK and European markets by signing a B2B agreement with a major UK retailer in 2025, which is expected to further accelerate its growth in the global market in the future.
CEO Lee Chang-woo said, “We will continue to contribute to the spread of the Korean Wave and the development of the tourism industry targeting the global market, and create cultural value for Korea.”
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