VivaLabs Signs Business Agreement with Seoyoung University

Viva Labs Co., Ltd. announced on the 7th that it signed a memorandum of understanding (MOU) with Seoyoung University for customized strength training education for seniors.

This agreement aims to enhance the effectiveness of VivaLabs' AI-based exercise recommendation program, "EasyTenics," and to leverage the educational infrastructure of the Department of Physical Therapy at Seoyoung University to revitalize senior education. Furthermore, this agreement is expected to accelerate collaboration with the Gwangju City pilot project.

"Easy Flex," a group exercise program utilizing "Easy Tanics," offers one-on-one posture correction guidance from a professional trainer. This four-week program offers step-by-step learning from the basics. Specifically, it's designed to naturally help individuals acquire personalized exercise methods.

“Many seniors find strength training difficult, but it’s actually the easiest exercise to start,” said Lim Ha-young, CEO of Easyflex. “We plan to provide customized programs based on individual physical fitness measurement data.”