Wow Partners announced on the 3rd that it had made a seed bridge investment in visionary AI startup Maze Inc. The investment amount was undisclosed.
Maze is a startup that developed "Live Review," a solution that converts a person's characteristics into partial data without storing the information in video. Maze was founded in 2022 by CEO Song Ki-seon. After graduating from Seoul National University, Song earned a Ph.D. in Aerospace Engineering from Georgia Tech. He has also worked as a senior researcher at Siemens, Toyota, and Hyundai Motor Company.
Storing and processing personal information from existing CCTV and recording devices requires compliance with the Personal Information Protection Act, including procedures such as de-identification, data extraction, and video recording disposal. This process is time-consuming and costly, and processing the video data requires high-performance hardware and software. In contrast, Maze can collect customer experiences without storing video separately, offering a service that significantly reduces costs compared to existing video analytics solutions.
Maze's "Live Review" helps operators of exhibition venues, department stores, pop-up stores, convenience stores, and other venues analyze customer visit data to develop offline marketing strategies. This allows them to understand diverse customer experiences and implement effective marketing strategies based on customer visit data.
“Maze possesses unrivaled technological prowess in the offline customer relationship management (CRM) market,” said Kim Tae-hyun, CEO of Wow Partners, which executed the investment. “Live Review has great potential for use not only in the private market but also in public projects such as tracking missing persons, tracking wanted persons, and managing large-scale events.”
“We are delighted that this investment will enable Maze to continue its growth,” said Song Ki-seon, CEO of Maze. “We will drive the company’s growth so that it can lead the offline CRM market, both domestically and globally.”
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