Premium non-alcoholic beverage brand Lorenchu Company announced that it participated in JEPEX 2025, Japan's largest food and beverage export fair held at Makuhari Messe in Chiba Prefecture, Japan this month, and showcased its non-alcoholic products.
At this year's expo, Laurentchu Company introduced three signature non-alcoholic beverages: Peach Sangria, Shine Rosé, and Sunset Spritz. These products, combining design, flavor, and brand story, captured the attention of major Japanese distributors and import agents.
Laurentchu Company's non-alcoholic beverages have proven their technological prowess and product competitiveness through awards at international beverage awards. They won the World Best and Silver awards in the non-alcoholic category at the 2024 World Drink Awards and were selected as finalists in the non-alcoholic category at the 2024 World Beverage Innovation Awards. These achievements have bolstered product credibility in the Japanese market.
Furthermore, the product's non-alcoholic, low-calorie positioning, aligned with Japan's health and environmentally responsible consumption trends, garnered a positive response. During the exhibition, numerous distributors requested samples and proposed collaborations, and some Japanese liquor company representatives also commented on the product's distinctiveness.
Through its participation in JEPEX 2025, Laurentchu Company plans to strengthen its differentiated position as a wine-type alternative beverage in the Japanese non-alcoholic market and continue activities to expand local distribution and enhance brand awareness.
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