Newbility, a physical AI-based robot service and platform company, announced that its CEO, Lee Sang-min, received an excellent individual award at the 'M.AX Alliance 1st General Assembly' hosted by the Ministry of Trade, Industry and Energy on the 24th.
This award recognizes CEO Lee Sang-min's contributions to commercializing physical AI-based autonomous robot technology in real-world service environments and expanding AI transformation applications in the robotics and logistics sectors through accumulated operational data.
The M.AX (Manufacturing AX) Alliance is a public-private partnership for AI transformation in the manufacturing sector, promoted by the Ministry of Trade, Industry and Energy. It comprises approximately 1,000 companies, universities, and research institutes and operates across 10 divisions. Its goal is to generate over KRW 100 trillion in added value through Manufacturing AX by 2030.
CEO Lee Sang-min founded Newbility in 2017 while attending Yonsei University. He has been promoting the commercialization of technology and services through the development of last-mile outdoor autonomous driving robot technology and field operation experience utilizing a Korean urban test bed.
The general meeting was held at the Korea Chamber of Commerce and Industry's International Conference Hall and was attended by the Minister of Trade, Industry and Energy, relevant ministries, the Vice Chairman of the Korea Chamber of Commerce and Industry, Alliance subcommittee chairs, and representatives from participating companies. The event included awards for outstanding individuals and companies, the 2026 operating plan, and the sharing of 2025 achievements.
As of 2025, Neubility operates 305 autonomous robots at 142 sites nationwide, achieving a cumulative driving distance of 78,497 km and 44,638 annual service visits. By applying camera-based AI autonomous driving technology, Neubility ensures stable driving and operational efficiency even in urban environments. Through the RaaS model and the Neubility Robot Platform (NRP) integrated operating platform, the company manages all operational processes, including order processing, dispatching, route management, and monitoring.
CEO Lee Sang-min said, “This award is recognition of the experience we have accumulated by applying autonomous robots to the field,” and added, “We will continue to advance physical AI technology based on operational data and explore ways in which robots can be utilized in everyday life and across industries.”
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