Living Creator, a K-living brand leading the healthy pleasure trend, announced that its flagship product Pushlock was finally selected as a '2025 K-Export Strategic Item' hosted by the Ministry of SMEs and Startups and the Korea SMEs and Startups Agency.
The K-Export Strategic Items program is a support program designed to discover competitive products in the consumer goods sector, where overseas demand is growing due to the spread of the Korean Wave, and foster them into global brands. This year, approximately 80 companies were selected through a rigorous screening process across four categories: beauty, fashion, lifestyle, and food. Living Creator was included in the lifestyle category.
The selection process involved a multi-layered verification process, including written evaluations, product reviews, and international consumer evaluations. Living Creator received high marks for its business achievements, including achieving KRW 7 billion in sales by 2024 and entering the Hong Kong and Singapore markets. Furthermore, it received high marks for its use of materials that meet global safety standards, its color lineup, design and functionality, and its eco-friendliness.
Living Creator's flagship product, Pushlock, has surpassed 300,000 units in cumulative sales, selling out its initial stock when it launched on Loft Japan in April and Amazon US in July. Furthermore, the company is expanding its distribution channels to Don Quijote Japan, Thailand, and Hong Kong, with a diverse lineup of products, including the microwave-safe stainless steel container "Jijiten" and the airtight fruit and salad container "Jijipot."
With this selection, Living Creator will receive support from major domestic distributors, including Shinsegae Department Store, its partner platform, through its overseas marketing infrastructure and network. Building on this foundation, the company plans to expand its global presence and accelerate its growth.
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