Reconciliation officially launches "Creator Market," a group-buying service for influencers.

-Support sales activation by displaying the main screen and banner of the Reconciliation app.

– Group purchase conversion rate reached 20%, demonstrating high sales effectiveness.

Hwahae Global Co., Ltd. (Respective CEOs Woong Lee and Kyungil Kim), which operates the beauty platform Hwahae, announced on the 29th that it has officially launched the group purchasing function ‘Creator Market’ in its commerce affiliate program ‘Beauty Edit Shop’.

Creator Market is a service where curators, including influencers and YouTubers, offer exclusive "Only Hwahae" products at the highest discount possible during a group purchase period. Curators share links to their selected products on social media and receive commissions based on sales.

In particular, Hwahae handles all aspects of commerce operations, including inventory management, customer service (CS), and delivery, allowing curators to focus on content creation. Hwahae also promotes group purchase products on the Hwahae app's main screen and special event banners, helping to increase sales. Sales status can be checked in real time through the settlement system.

In fact, the group purchase of 'Only Hwahae X Yeonju Gyeol House Skin Barrier Jojoba Oil' by influencer 'Yeonju', which took place from December 4th to 5th, recorded a purchase conversion rate of 20.34% and received a great response from followers and Hwahae users. Yeonju expressed her satisfaction, saying, "Hwahae systematically supported the entire commerce operation, which allowed me to run the group purchase stably. This was the first time I received such detailed help."

Going forward, Hwahae plans to expand the Creator Market to all participating brands, broadening the scope of curator content utilization and the touchpoints between brands and consumers. Registration and further details can be found on the Hwahae Creator Market website.

A representative from Hwahae Global said, “Through this Creator Market, Hwahae aims to strengthen collaboration with influencers and create an ecosystem where K-beauty brands can grow,” adding, “We will continue to develop collaboration models for brand growth in the future.”