IP developer Beloid (CEO Kim Chang-woo) signed a memorandum of understanding (MOU) with K-pop experience space K-pop Arcade (CEO Lee Han-sol, General Manager) for cooperation in cultural content.
Located in Seongsu-dong, Seongdong-gu, Seoul, K-Pop Arcade offers a space where international tourists and K-Pop fans of all nationalities can experience Korean dance and music. Visitors can participate in a variety of activities, including trying on idol costumes and makeup, singing and dancing on stage, and filming music videos.
Through this agreement, the two companies will combine K-Pop Arcade's space with Belloid's content planning capabilities to develop programs that promote K-Pop culture and support artists. These programs will include events that allow artists and fans to interact directly, such as music video premieres, mini-concerts, and fan meetings.
"Combining K-Pop Arcade's differentiated space with our IP development capabilities will broaden the reach of K-Pop culture while providing indie artists with a new channel for fan communication," said Kim Chang-woo, CEO of Belloid. Lee Han-sol, General Manager of K-Pop Arcade, added, "This collaboration will enable K-Pop Arcade to develop into a cultural platform where artists and fans can connect."
Meanwhile, Veloid, a specialized IP developer founded in 2023, is conducting a project to convert city brands and cultural assets into IP structures by integrating design of brands, art, content, worldviews, and platforms.
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