Sangun, which operates the construction big data platform "Industry's Reverse Army," announced that it has secured Series A funding led by Hyundai Investment Partners, with participation from HGI Initiative (HGI) and US-based venture capital firm Strong Ventures. The investment amount was not disclosed. This marks Strong Ventures' third consecutive follow-on investment.
Sangun's "Industrial Procurement Corps" is a platform that analyzes and provides real-time, core information related to construction procurement, based on data from over 800,000 construction sites and over 10 million construction projects nationwide. This platform is transforming the existing construction procurement structure, which relied on personal connections and regional ties, into a data-driven decision-making system.
Currently, approximately 12,000 construction professionals, including 98 of Korea's top 100 construction companies, are utilizing the platform. Key users include specialized construction companies, architects, material and heavy equipment suppliers, staffing agencies, financial institutions, and law firms, among other stakeholders in the construction industry. For companies targeting construction sites, the platform serves as a core infrastructure, supporting everything from prospecting for sales opportunities to verifying clients and managing receivables risk.
With this investment, Sangun plans to advance its AI analysis technology and data infrastructure specialized for the construction industry and strengthen its decision-making model, which combines field references and risk information. This strategy aims to expand beyond simple information provision into a data-driven platform that provides practical support for transaction decisions and business decisions across the construction industry.
Lee Jun-byeong, a manager at Hyundai Investment Partners who led this investment, said that the company has established itself as a standard platform in the construction industry based on the on-site data and network effects accumulated over a long period of time, and that he made the investment because he highly values the potential for innovation in the overall industrial ecosystem.
Kim Tae-hwan, CEO of Sangun, said that with the advancement of AI technology, the importance of domain data deeply accumulated in specific industries is increasing, and that through this investment, they will advance the specialized AI analysis model for the construction industry and present a new standard for data-based decision-making.
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