Haimaru Company announced that it has made a strategic investment in LK Ventures, the operator of the global self-photo studio brand, Life 4 Cut, and has entered into a business partnership between the two companies.
Through this partnership, the two companies will collaborate to build an integrated online and offline ecosystem for influencer growth. This structure will support influencer monetization through Reverse Stock, an influencer AI platform operated by Himaru Company, and provide offline brand awareness expansion opportunities through a partnership with Insaengnecut. The goal is to create an environment where emerging influencers can thrive across both digital platforms and offline spaces.
The first collaborative project between the two companies will be the "Influencer Battle," a pre-registration event for Reverse Stock. This event is designed as a fan-participatory content initiative led by TikTok influencer Paycall.
Influencer Battle is a competitive event featuring multiple influencers on the TikTok platform. Fans can directly support their favorite influencers by donating items. Fans who donate will receive a QR code that can be used to take photos with Paycall's Life 4-Cut frame, and rewards will be awarded based on the donation amount.
After the event concludes, the top 10 influencers will be given the opportunity to launch a personalized frame for use in Life Necut stores worldwide. This is attracting attention as a way for influencers to expand their personal IP into global offline content.
A representative from Life 4 Cut stated that this pre-registration event represents a new form of content model where fans and influencers can participate together, and that they expect it to be an example of combining offline photoshoot experiences with digital fandom culture. Paycall stated that Reverse Stock is a platform that expands the relationship between influencers and fans, and they hope this event will strengthen the meaning of fan participation.
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