– “Next AI is about understanding and acting on 3D space, and solving the problem of scarce and expensive ‘motion data’ with AI.”
Building a 'flywheel' for the 3D data economy with the generative AI creation tool 'Neuroid' and the interactive platform 'Hey.D'
– Realizing the big vision of a small organization by turning technological possibilities into ‘commercial value’ and aiming for global standards from the beginning.
“ AI that understands and acts on 3D data and spatial intelligence.”
Nation A CEO Yoo Su-yeon, who majored in physics in college, began her career as a developer at Samsung SDS, where she worked in development and business planning for over a decade. In 2019, as an in-house venture leader, she led a team developing a new business model for generative AI-based 2D image and video generation, ultimately achieving commercialization.
CEO Yoo Su-yeon stated, "Next AI will be one that understands and acts in 3D space. However, for AI to understand and navigate the physical world, it absolutely needs 'movement data,' or 3D motion data." The problem is that this data is extremely scarce, incredibly expensive to produce, and exclusively available to a select few large corporations, such as game and film companies.
CEO Yoo said, “Based on my experience in the IT industry over the past 10 years, text, image, and video data have rapidly become popular, but 3D and motion data are still stuck in a high-cost, expert-dependent structure.” He explained the reason for starting the company, saying, “As future devices and content paradigms shift to 3D, the biggest bottleneck will inevitably be the production of 3D motion data. Nation A aims to innovate this structure, popularize high-cost, expert-centered 3D motion production, and open the ‘Next AI era’ through the behavioral data accumulated in the process.”
The 'Flywheel' that explodes the supply of 3D data economy
The change Nation A CEO Yoo Su-yeon seeks to bring about is to simultaneously automate and popularize the production and consumption of 3D content, thereby exploding the supply of the 3D data economy. Yoo explained this goal as a strategy of "targeting the market's 'technology reversal'" and "dual growth engine." While the "metaverse" once received excessive expectations, she believes it is now being redefined as a practical term, "spatial computing," where real profits are starting to be generated after those expectations have faded.
At the heart of Nation A lies a "data flywheel" structure implemented through two solutions. "The most costly and time-consuming parts of the 3D production process are rigging, animation, and motion production," said CEO Yoo.
Neuroid, a SaaS platform that automates 3D content creation using AI, directly addresses this bottleneck through generative AI, offering production speeds hundreds of times faster than before and a dramatically lower cost structure. This shifts 3D motion creation, once the domain of experts, into a domain accessible to everyone, laying the foundation for expanding 3D data across industries.
Hey.D, an interactive platform for consuming created content, was designed to allow users to directly experience and create 3D content, recognizing that platform creation tools alone have limitations in accumulating data.
CEO Yoo added, "As users experience content based on conversations, choices, emotions, and relationships, data on behavior, emotions, and interactions is generated that goes beyond simple 3D assets. This is high-value data that can be expanded into next-generation Action/Behavior AI, and in the long term, it will become a key foundation for Nation A's growth into a 3D motion data infrastructure company."
From ‘ Technical Capability’ to ‘User Value’
There are two main challenges facing Nation A.
The first challenge was converting "technological feasibility" into "commercial products." CEO Yoo explained, "While there are numerous papers and demos in the AI-3D field, entering the actual production pipeline requires simultaneously satisfying quality, stability, compatibility, speed, and cost." To achieve this, Nation A did not separate its research and product teams. Instead, from the outset, we designed models and products together, focusing on real-world workflows. This prioritized "user value," not "research success."
Second, 3D motion data is scarce and has significant quality control. 3D motion data itself is scarce and has significant quality variability. Therefore, Nation A internalized a data pipeline and learning system from the outset, designing a structure that connects data accumulated through service operation to performance improvements. CEO Yoo emphasized, "The data flywheel, where performance improves as the number of users increases, will become the strongest barrier to entry in the long term."
"Early Design" and a B2B-B2C Two-Track Strategy for Global Standards
From its inception, Nation A has built its team with a global focus. Nation A's global strategy is as follows:
First , it will become a global standard the moment the market opens. CEO Yoo stated, "As 3D demand structurally increases in areas like spatial computing, XR, and robotics, the cost and speed of 3D data production will become the first bottlenecks. The company that solves this bottleneck will become the global standard."
Second, it is a two-track strategy that simultaneously pursues B2B sales and B2C data and branding. Nation A expanded its global sales by supplying its technology in API form through contracts with global companies from 2024 to 2025. In the B2B sector, Nation A is securing stable revenue and references through API and SaaS contracts targeting studios, platforms, and enterprises. Simultaneously, in the B2C sector, Nation A is building a community foundation through "Hey.D" to maximize its long-term data advantage. This structure is simultaneously fostering short-term sales growth and long-term moat.
Third, we are systematically building external trust assets. Nation A has been recognized for its technological prowess, business viability, and global scalability through TIPS, the Minister of SMEs and Startups Award, selection as a Google for AI Startup, three consecutive CES awards and Best of Innovation, and NVIDIA Inception. CEO Yoo explained his future strategic direction, saying, "This is not a simple fundraising round; we are planning it as a strategic round for technological advancement, global expansion, and the recruitment of key talent."
Nation A is an AI-3D company that has accumulated sales and data from a user base of one million in over 150 countries by being the first to commercially verify 3D motion, the core data of Next AI, as a global market service. Attention is focused on whether it can secure the core asset of the next AI era, 'motion data', and demonstrate the power of K-AI technology on the global stage.
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