– Diversified options including ‘Seller Delivery’ for individual transactions, ‘Charan Care’ for inspection and care, and ‘Premium Charan Care’ for authenticity assessment.
– A hybrid model that combines consignment services and personal transactions, with a quality assurance structure applied to personal transactions as well.
– Enhanced customer experience by providing a closet organizing service tailored to customer needs… 0% commission promotion to celebrate launch
Mineis (CEO Hyesung Kim), which operates the fashion recommerce platform Charan, announced on the 5th that it has launched 'Charan Market', a quality-assured, consumer-to-consumer (C2C) transaction platform, to solve the chronic problems of fraud and transaction instability in existing second-hand transactions.
Charan Market is unique in that it offers multiple options, from sellers delivering directly to buyers to Charan's inspection, care, and even authenticity verification. This allows customers to experience the autonomy of peer-to-peer transactions and the trust offered by consignment services.
In addition, Charan has applied the "like-new quality" standard that it has maintained in its existing consignment service to C2C transactions through Charan Care, ensuring that customers can expect a high level of quality in the products they purchase from Charan.
The operating method consists of three types: ▲Seller Delivery ▲Charan Care ▲Premium Charan Care. First, 'Seller Delivery' is a peer-to-peer transaction method where the seller directly ships the product to the buyer, unlike the existing consignment structure, and was introduced along with the launch of Charan Market. 'Charan Care' is a method where Charan receives the product in advance, conducts a condition inspection, performs basic care such as steaming and sterilization, and handles the entire process from buyer guidance to packaging and delivery. It is based on the existing consignment process provided by Charan and provides like-new quality. 'Premium Charan Care' is a higher option of Charan Care that adds an authenticity appraisal process by a professional appraiser, further expanding the scope of quality verification.
During the inspection process, if any issues, such as size or color discrepancies, contamination, or damage, that were not previously disclosed are identified, the buyer will be notified. The buyer can choose to purchase or cancel the order, and if canceled, a return and refund will be processed. For Premium Charancare, counterfeit products are subject to 100% compensation and a full refund. Products that fail to meet inspection standards will be restricted from sale, and the reason will be communicated to both the buyer and seller. This reduces uncertainty about product condition and the burden of returns for buyers, while easing the burden of post-transaction inquiries and other administrative burdens for sellers.
The fees are reasonable. A basic fee is applied based on the transaction method, and a 4% commission is charged only when the product is sold and the purchase is confirmed. The basic fee is 4,000 won for seller delivery, 7,000 won for Charan Care & Delivery, and 40,000 won for Premium Charan Care & Delivery. After the sale is complete, the amount after deducting the commission is credited to the Charan app.
Available categories include women's, men's, and children's clothing, as well as fashion accessories, and both new and used items are available, from duty-free brands to luxury brands.
A promotion is also being held to celebrate the launch of Charan Market. Until the 31st, orders confirmed will receive a 0% commission. Charan Care is available at a discounted price of 6,000 won, and Premium Charan Care is available at a discounted price of 30,000 won. Details can be found on the Charan app.
“The most important values for customers in the recommerce market are trust in product quality and convenience during the transaction process,” said Kim Hye-seong, CEO of Minis. “Through Charan Market, we will provide an environment where users can transact with confidence, and we will continue to expand services that can increase the trust in recommerce transactions in the future.”
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