Mark & Company (CEO Hong Kyung-pyo) announced that it is recruiting participating companies for the '2026 Tourism Plus Tech Program' hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Tourism Organization until 11:00 AM on Monday, January 26th.
The Tourism Plus Tech program is a tourism commercialization program that supports companies with exceptional technological capabilities to expand their business into the tourism sector and create new tourism markets. Its goal is to promote the entry of technology-based companies into the tourism industry and strengthen the competitiveness of the entire tourism industry.
Eligible for support are small and medium-sized enterprises (SMEs) with a history of participating in national research and development (R&D) programs, such as the Ministry of SMEs and Startups' TIPS (Top-Up Program for Small and Medium Businesses). Only corporate entities are eligible to apply. This year, seven companies will be selected across four sectors: AI utilization, smart mobility, aviation, and transportation, consumer sectors such as fintech, and sustainable and climate technology tourism.
Selected companies will receive up to KRW 200 million in commercialization funding per company, with a maximum of KRW 400 million available over a two-year period. Additionally, Mark & Company's specialized development program, including business model consulting, demand validation, and open innovation collaborations with large and medium-sized enterprises, will be provided.
An online informational session to facilitate understanding of the program will be held on Wednesday, January 14th at 3:00 PM. The session will provide detailed information about the program, guidance on how to apply, and presentations by experienced entrepreneurs.
Applications for participation in the briefing session and program registration are conducted online through the Korea Tourism Industry Portal ‘ Touraz ’, and detailed information can be found on the notice/competition bulletin board of the website.
Meanwhile, Mark & Company is an accelerator that discovers and nurtures promising startups based on data and supports collaborations with large and medium-sized enterprises. It operates various programs with major domestic companies and public institutions, such as Samsung Welstory, Korea Institute of Design Promotion, Hyundai Motor Company, and Hyundai Home Shopping.
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