Star Asset Partners, a domestic F&B franchise investment firm, announced that it has completed its investment in the small beer franchise Eolmaekdang through the 'K-Food Star SAP-YNA Private Investment Fund No. 1' jointly operated with Y&Archer, a leading domestic accelerator.
Star Asset Partners initially selected Eolmaekdang through the second round of its "K-FOOD STAR" star placement program. Over the next several months, the company supported the company in evolving its business model, improving its financial and governance structure, and refining its IR story. At the final stage of the program, IR Demo Day, Eolmaekdang was selected as an outstanding company, leading to an investment decision. Star Asset Partners described this as a prime example of a program that follows the "selection, nurturing, IR, and investment" process.
Eolmaekdang is a brand that addresses the quality control issues of domestic draft beer, combining the small beer concept with its proprietary "beer chips." Its manualization of key quality elements, such as glass cleaning methods and carbonation pressure management, and its systematization of related equipment and operational know-how as intellectual property rights, earned it high marks during investment reviews.
Furthermore, the design incorporates a charcoal-free kitchen system and a simplified cooking process, enabling one person to prepare multiple dishes. This shortens the average training period to a few days and minimizes franchisee labor costs and operational risks. This ensures scalability as a small beer franchise.
Eolmaekdang values coexistence with franchisees as its core value. Based on a standardized operating manual and simple kitchen system, it aims to build a "good franchise" model by reducing initial investment and labor costs, and by implementing transparent settlement and reasonable royalty policies.
Lee Hee-seong, CEO of Star Asset Partners, said, “This investment is the starting point for creating a healthy standard in the small beer franchise market, as it has verified the execution capabilities and store operation data of the Eolmaekdang team.” He added, “We will continue to accompany them in the long term through follow-up investments and strategic networks, and support the entire franchise model and branding process.”
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