Allmytour , an AI-based global bedbank solution company, announced on the 6th that it has entered into a strategic partnership with DNATA Travel, a global aviation and travel service company in the United Arab Emirates (UAE), and is entering the Middle Eastern market.
DNATA Travel, a travel specialist company under the Emirates Group, operates airline and travel services in over 30 countries worldwide. Building on the largest travel network in the Middle East, it also has a B2B distribution network spanning six Gulf Cooperation Council (GCC) countries.
Through this collaboration, AllmyTour will provide real-time access to the inventory of directly contracted accommodations at major domestic hotels and resorts popular in the Middle East market, integrated with DNATA's global B2B platform. The strategy is to enhance the competitiveness of Korean accommodation products by curating accommodations and offering exclusive rates that reflect the spending habits and preferences of Middle Eastern travelers. These products will be available across the six GCC countries: the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.
Through this partnership, AllmyTour has expanded its business into a travel tech company providing data and inventory to global travel companies. Leveraging its direct-contract accommodation inventory and Bedbank technology, AllmyTour has expanded its supply to the Middle East, strengthening its global presence.
This partnership is also significant in that it marks the first actual contract resulting from the global network established through participation in ITB Asia 2025 in Singapore and WTM 2025 in London last year. Through this partnership, AllmyTour has validated the demand for Korean tourism in the Middle East and Europe markets and the potential for B2B collaboration. Going forward, the company plans to continue expanding its overseas distribution channels for Korean accommodation products.
DNATA Travel expects this collaboration to provide Middle Eastern customers with a wider range of Korean accommodation options. All My Tour plans to strengthen its differentiated accommodation distribution model, powered by data and technology, focusing on individual tourists and luxury travel demand in the Middle East, where purchasing power is high.
Meanwhile, All My Tour continues to expand its network with travel agencies in Europe and the Middle East. In 2026, it plans to introduce a data-driven decision-making system to enhance its supply chain management system and continue to strengthen its competitiveness in accommodation distribution through global partnerships.
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