The Ministry of SMEs and Startups and the Ministry of Trade, Industry and Energy announced that they will build and operate the largest-ever Korean pavilion through inter-governmental collaboration at CES 2026, which will be held in Las Vegas, USA from January 6 to 9 (local time).
CES is a global exhibition representing cutting-edge technologies such as IT and home appliances. This year, under the theme of "Innovators Show Up," innovative products and services utilizing AI technology in diverse fields such as home appliances, mobility, and healthcare will be showcased. Approximately 4,500 companies from 150 countries will participate in the exhibition, with approximately 1,000 Korean companies participating, ranging from large corporations to SMEs and startups.
This year, in particular, a large-scale national pavilion will be created, with 38 organizations and 470 companies participating, centered around the Ministry of SMEs and Startups' K-Startup Integrated Pavilion and the Ministry of Trade, Industry and Energy's Integrated Korea Pavilion. The plan is to unify booth design and logos to emphasize the national brand, and operate a large-scale national pavilion to enhance the export marketing effectiveness of domestic participating companies. The scale of the Integrated Korea Pavilion has been steadily expanding over the past three years.
For companies participating in the Integrated Korea Pavilion, we plan to provide business networking opportunities with global companies such as Walmart and Intel by hosting seminars with local experts, technology demonstrations, and the K-Innovation Pitching Challenge.
Meanwhile, according to the first round of CES Innovation Awards announced by the CTA, the show's organizer, 168 of the 284 award-winning companies are Korean. Korea has been the country with the most award-winning companies for three consecutive years, recognized for its technological prowess and innovation in 36 fields, including AI, robotics, and digital health. Notably, over 80% of the award-winning companies are small and medium-sized enterprises (SMEs).
In the AI field, which is a key topic at CES this year, all three of the top innovation awards were won by Korean companies, and the AI field also took up the largest portion of the overall innovation awards.
The government plans to use CES 2026 as an opportunity to showcase the technological competitiveness of domestic companies to the global market and continue to support them so that their innovative capabilities can translate into tangible export results.
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