Namdo Market announced that it has been selected as the operator of the Dongdaemun Design Plaza (DDP) showroom in 2026. DDP is a key landmark representing Seoul and Dongdaemun, and is a symbolic space for Korean fashion distribution, connecting Dongdaemun merchants, the fashion industry, and the global market.
The DDP showroom has served as a key hub for fashion distribution, linking the Dongdaemun commercial district, the fashion industry, and the global distribution market, fostering brands, distributing content, and connecting with overseas buyers. This selection of an operator is significant because it goes beyond simple space management capabilities and focuses on their ability to effectively realize the future competitiveness of the Dongdaemun commercial district.
This bidding process was evaluated based on key criteria, including merchant trust, on-site presence, digital transformation execution capabilities, live commerce and content distribution capabilities, and responsiveness to global distribution trends. In a competitive environment featuring numerous major Dongdaemun platforms and distribution companies, Namdo Market received high marks for its proven track record of operating a sales-generating model centered on global wholesale and retail merchants, built on trust with on-site merchants.
Namdo Market plans to expand its DDP showroom beyond an offline exhibition space, encompassing wholesale brand showcases, live commerce and content production, global buyer matching, and a testbed for overseas expansion. The strategy is to leverage this space to demonstrate the global expansion success of K-wholesale brands through concrete figures and performance.
Namdo Market plans to use the DDP showroom as an opportunity to simultaneously promote structural innovation in the K-wholesale industry and expand global distribution, while contributing to strengthening the sustainable competitiveness of the Dongdaemun commercial district.
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