The Seoul Economic Promotion Agency (SBA) announced that it has established the Seoul Integrated Pavilion at CES 2026, the world's largest technology exhibition, and supported the entry of 70 Korean startups into the global market. CES 2026 was held in Las Vegas, USA, from January 6th to 9th (local time).
The Seoul Integrated Pavilion, located within Eureka Park, a specialized startup exhibition hall, spans 743 square meters and features a main stage, company-specific consultation spaces, and a photo zone. This year, a media center and innovation award exhibition space were newly introduced to enhance the promotional impact of exhibiting companies.
This year's Seoul Integrated Pavilion brought together a total of 19 organizations, including the SBA, four autonomous districts (Gangnam, Gwanak, Guro, and Geumcheon); five startup support organizations (Seoul AI Hub and Seoul Fintech Lab); and nine major universities (Konkuk University, Seoul National University, and Yonsei University). Exhibiting companies focused on cutting-edge technologies such as artificial intelligence, mobility, and healthcare.
Seventy college student supporters participated in the on-site operation, providing interpretation and booth management. The supporters, comprised of students from major universities in the Seoul area and Korean students from local universities in Las Vegas, supported business activities during the exhibition.
The SBA officially launched its exhibition schedule with the opening ceremony of the Seoul Integrated Pavilion on the first day of CES. The opening ceremony, based on the concept of "Seoul POP," showcased Seoul's innovative energy through visual and audio performances. The event was a symbolic event attended by participating organizations, companies, and supporters.
In addition, the SBA supported the participation of 10 companies participating in the Seoul Pavilion at "CES Unveiled," the official media event prior to the opening of CES, providing global media exposure. These companies included outstanding startups, including Innovation Award winners.
Based on this support, a total of 17 companies participating in the Seoul Integrated Pavilion received CES 2026 Innovation Awards, including one Best of Innovation Award winner. The Best of Innovation Award winner is a member of the SBA Innovation Awards community and was named alongside leading global companies.
Kim Hyun-woo, CEO of the Seoul Economic Promotion Agency, said, “The Seoul Integrated Center is more than just an exhibition space; it is a global business stage,” adding, “We will continue to support Seoul startups so that they can achieve tangible results in the global market.”
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