The comprehensive accommodation solutions company, The Husik (Co-CEOs Shin Hyun-wook and Kim Jun-ha), announced on December 31st of last year that it had received a commendation from the Deputy Prime Minister and Minister of Strategy and Finance in recognition of its contributions to innovation and industrial revitalization in the small and medium-sized accommodation market.
This award is a recognition of the company's efforts to transform the small and medium-sized accommodation industry, which had been perceived as outdated, into a systematic industry based on data and IT technology, and to foster a healthy industrial ecosystem through continuous communication with the Ministry of Strategy and Finance.
Based on data from approximately 11,000 accommodation businesses nationwide, The Rest provides a full-stack solution encompassing planning, construction, operation, and marketing. This has transformed the traditionally simple accommodation market into a high-value, profitable real estate model, driving qualitative growth in the small and medium-sized accommodation industry.
In particular, through discussions with the Ministry of Strategy and Finance, The Rest has analyzed the structural limitations facing the domestic small and medium-sized accommodation market and proposed practical alternatives for its development into a future-oriented industry. The company is recognized for its contribution to the policymaking process, conveying insights from the field, and for establishing a public-private partnership model that positions small and medium-sized hotels as key components of the local economy and tourism industry.
The Rest Hotel currently operates over 255 projects nationwide, securing a competitive edge in the small and medium-sized hotel market. Through its data-driven project management (PM) business, it has elevated its hospitality investment offerings to the level of transparent financial products accessible to institutional investors. It has also internalized the entire value chain, from planning and operations to IT and finance.
A representative of The Rest said, “This Ministerial Award is the official recognition of our efforts to transform the small and medium-sized accommodation industry into a data- and technology-driven industry,” and added, “We will continue to work with the government to promote the advancement and sustainable growth of the accommodation industry.”
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