The Korea Early Investment Accelerator Association (Chairman Jeon Hwa-seong, KAIA) and the Korea MD Association (Chairman Jeong Jae-pil) announced on January 7, 2026 that they signed a memorandum of understanding (MOU) to support market entry, sales channel development, and growth of startups, small and medium-sized enterprises, and small business owners.
Through this agreement, the two organizations plan to cooperate in various areas, including ▲joint development and operation of suitable entrepreneurship education programs, ▲linking excellent entrepreneurial companies for investment and growth incubation, ▲professional support for leveling up and scaling up companies and products, ▲exchange and cooperation of professional personnel for various evaluations, reviews, and lectures, and ▲promoting joint projects for mutual development.
KAIA, a leading organization representing the domestic accelerator industry, conducts projects to connect early-stage startups with investment, foster their growth, propose policies, and foster an ecosystem. Meanwhile, the Korea Merchandising Association (KMD) supports practical market validation and sales channel integration, focusing on distribution and merchandising (MD) professionals and companies. Both parties explained that this collaboration is significant in establishing a full-cycle growth support system spanning "investment, product, distribution, and market."
KAIA Chairman Jeon Hwa-seong stated, “The two organizations plan to gradually promote joint education programs, investment linkages, product verification, and distribution linkage projects,” adding, “In particular, we plan to actively begin full-scale cooperation to ensure the success of the LIPS project, which fosters entrepreneurial small business owners.”
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