Mobility tech startup Gongka (CEO Hwang Ki-yeon) announced that it participated in CES 2026, a global IT and home appliance exhibition, and unveiled an expanded model of 'Rental Car AX (AI Transformation)' targeting the global market.
The newly unveiled rental car AX model is an enterprise-class solution that integrates the entire rental car business into a single, AI-based SaaS platform. Beyond vehicle management and reservation functions, it's designed to automate the entire process, from operations, sales, maintenance, and sales, all on a single platform.
Through the exhibition, Gongka unveiled key features currently in the commercialization stage, including an automated sales and quotation system, an AI-based vehicle diagnostics and maintenance planning system, and an automated export and sales system leveraging vehicle data analysis. The company also presented an automated sales system capable of managing multiple vehicles and products simultaneously, streamlining the quotation, contract, and settlement processes. Furthermore, it presented an AI-powered maintenance management structure that automatically recommends maintenance timing and locations based on vehicle operation data.
In addition, the company analyzed vehicle condition and market data after rental car operation to suggest the optimal selling point, and also introduced an automated vehicle sales model that links to export and used car transactions.
Hwang Ki-yeon, CEO of Gongka, explained that the recently unveiled rental car AX model is a practical solution that can be used immediately in the field, and that the goal is to improve the profit structure of the rental car business based on data.
Meanwhile, Gongka is conducting PoC with global rental car operators and partners, focusing on the North American and Southeast Asian markets, in conjunction with its participation in CES 2026, and is gradually promoting the overseas commercialization of the rental car AX model.
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