Constant (CEO Geun-sik Jeong) announced on the 9th that its hair loss and scalp care brand Refield has begun to attack the global market in earnest by participating in CES 2026, the world's largest home appliance and IT exhibition held in Las Vegas, USA.
Last year, Refield won first place at various awards from major beauty platforms, including Olive Young, Musinsa, and Hwahae, earning recognition for its product power and brand competitiveness. Building on these achievements, Refield expanded its overseas presence to the Americas and Europe this year, earning a spot on the CES stage.
At this exhibition, Refield showcased a new scalp care solution that combines AI scalp analysis technology with the US-patented ingredient cADPR. Images captured with a dedicated scalp scanner are analyzed by AI in approximately seven seconds, providing a precise assessment of scalp condition. Based on the analysis, the solution recommends personalized products based on the results, creating a one-stop management system. Visitors were able to intuitively understand the scalp care process without the need for complex explanations. The entire product line, including the flagship product "Booster Pro," was also on display.
During the event, the Refield booth was crowded with visitors and global buyers every day, and there was a positive response to the innovative approach of combining AI and scalp care, and active meetings with overseas buyers and B2B partners were held.
By participating in CES, Refield plans to increase its brand awareness in the global scalp care market and strengthen its competitiveness by establishing new standards in the hair loss and scalp care industry based on its proprietary technology.
Jeong Geun-sik, CEO of Constant, said, “CES 2026 was a meaningful opportunity to directly showcase Refield’s capabilities and potential to the global market,” and added, “We will quickly expand our distribution network to key bases through collaboration with overseas partners.”
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