Crit Ventures announced on the 9th that it had made a seed investment of 1 billion won in hybrid casual game developer Pep.
Pep is a mobile casual game developer jointly founded last year by CEO Seok Kang, who served as the Chief Product Officer at Tripla, a subsidiary of Neptune, and oversaw the development, planning, and live services of numerous casual games, including Cat Snack Bar, which recorded over 40 million cumulative global downloads, and CPO Cheol-yong Kim, who led the development of various genres of games at Tripla and Map Games.
Pep focuses on the hybrid casual genre, combining intuitive gameplay with growth elements to simultaneously generate revenue from in-app advertising and in-app purchases. Currently, they are developing Dig 'n Roll, a game that appeals to a wide range of age groups, based on simple controls and a repetitive gameplay structure.
Dig 'n' Roll is a game where players roll a dice, dig the number indicated, and use the rewards earned to strengthen their drills, challenging themselves to achieve even deeper records. A publishing deal was signed with Tripla last October, and a global official launch is planned for the first half of this year.
Crit Ventures decided to invest in Pep Ventures because it believes that the company's founding team's experience in casual game services and monetization strategies are competitive in the hybrid casual game market, which is growing by over 30% annually.
Through this investment, Pep plans to stabilize Dig & Roll's global service and develop follow-up titles, while also strengthening its own publishing capabilities through workforce expansion and gradually expanding its business scope.
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