DeepX (CEO Nok-won Kim) , a global AI semiconductor company, announced that it held CES Foundry, a studio event officially hosted by the Consumer Technology Association (CTA) at CES 2026, on January 8th. At this event, DeepX, together with global partners, presented technological solutions and industrial application plans to overcome the limitations of data center-centered AI and transition to physical AI.
This event, themed around the accelerating pace of physical AI, brought together global companies engaged in mass production and commercial services to discuss the challenges facing physical AI and solutions. In his opening remarks, CEO Kim Nok-won emphasized that the center of AI is shifting from data centers to physical environments, and that accelerating this shift requires a combination of hardware and software.
The event featured panelists from global companies and organizations, including Hyundai Motor Company's Robotics Lab, Baidu, the Edge AI Foundation, Wind River, and Ultralytics. The panelists unanimously emphasized that reducing reliance on data centers, low-power and heat-generating designs, and 24/7 operational stability are emerging as key requirements in industrial settings such as robotics, smart factories, and edge IT services.
Hyun Dong-jin, Managing Director of Hyundai Motor Company Robotics Lab, mentioned the importance of physical AI and on-device AI, and announced that through collaboration with DeepX, they have secured AI technology for robots that has been verified in real-world operating environments, and that they plan to apply it to next-generation robots and security solutions starting in 2026. Baidu explained the need for a technological approach that can deploy models without repeatedly redesigning them, even in edge environments.
The panel discussion highlighted various hardware-specific toolchains, inconsistent performance metrics, and the repetitive process of model reoptimization as obstacles to the widespread adoption of physical AI. Ultralytics emphasized the importance of ecosystem collaboration to streamline the process from development to commercialization.
At the event, DeepX introduced its open-source physical AI alliance and shared its ecosystem collaboration strategy for building a plug-and-play environment. Wind River evaluated DeepX's technological approach in terms of security and long-term stability required in mission-critical industries such as defense and aerospace.
Through this CES Foundry, DeepX highlighted that it is expanding physical AI into an industry-standard infrastructure by combining ultra-low-power, high-performance AI semiconductors with open source and global partnerships.
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