Evertreasure, a cultural finance fintech company, announced on the 7th that it was officially invited to participate in the Korea-China Venture Startup Summit held in Shanghai, China as one of the startups representing Korea.
This summit, a key event during President Lee Jae-myung's state visit to China, is a national-level event designed to explore cooperation and shared growth between the startup ecosystems of both countries. Approximately 400 people, including President Lee, government officials from both countries, representatives from Chinese unicorn companies, and global venture capitalists, attended the event to discuss future technology and industrial cooperation.
Evertrejour, along with Lunit and Maum AI, was selected as a representative for the Korean startup delegation. At the event, CEO Youngrin Cho introduced Yetu, a global art investment brokerage platform, and explained its structure and business model as a finance-focused platform distinct from typical commerce or marketplaces.
Yetu aims to become a global fintech platform that expands access to investment in art content. Evertreasure announced that it is strengthening the stability and objectivity of the investment process through Everseal, a blockchain-based authentication solution, and BelQ, an AI-based valuation system. Furthermore, it proposed the need to expand financial services for artists, improve related systems, and promote public-private partnerships based on public data.
Furthermore, Evertreasure unveiled a value chain structure that discovers promising artists through the global artist matching platform Everlink and connects them with Yetu's investment products. This, the company explained, is building an integrated ecosystem that spans content discovery through investment.
Participation in this event is seen as an opportunity for Evertreasure to showcase its technological prowess and business model in the Chinese market, following the establishment of corporations in the US and UK, and as a validation of its potential for business expansion in the global art finance sector.
CEO Youngrin Cho stated that the goal is to build a global art finance ecosystem based on Yetu and related technologies, and that he plans to continue pursuing cooperation and business expansion in overseas markets in the future.
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