Mobility tech startup Gongka (CEO Hwang Ki-yeon) has signed a strategic partnership and memorandum of understanding (MOU) with AutoMobility Advisors, a US mobility and rental car industry specialist, to expand into the US market. This agreement formalizes Gongka's partnership with AutoMobility Advisors in the US B2B rental car and mobility markets and establishes a joint collaboration framework for business advancement.
The US market is witnessing an accelerated shift toward data- and technology-based mobility services, driven by growing demand for rental cars and fleets. This, in turn, is driving increased operational efficiency and profitability for corporate rental car companies. However, the disconnected structure of marketing, operations, maintenance, and repair management still leaves inefficiencies. This agreement aims to address these structural issues by combining Gongka's AI-based rental car operation platform with AutoMobility Advisors' US market expertise and industry network.
Gongka provides a B2B rental car operation platform and AI-based management solutions to domestic small and medium-sized rental car operators. It operates a rental car operating system that includes vehicle operation, maintenance and repair management, corporate and individual customer management, and data-driven operational optimization capabilities. Currently, it has a network of over 600 rental car operators, and this agreement is part of its expansion strategy into the US market.
AutoMobility Advisors is a comprehensive mobility specialist with a global network and infrastructure spanning the mobility and rental car industries. Through this MOU, the two companies plan to jointly explore US B2B rental car and mobility businesses, leverage public car platforms and AI-based systems to improve operational efficiency, identify local partners, and review mid- to long-term business models. Initially, the collaboration will focus on strategic consulting and pilot projects, with the goal of establishing a long-term business model through local partner connections and business expansion.
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