Series Ventures, a Southeastern region-focused accelerator, announced that it has completed a seed investment in ELBA, a company developing visual feedback-based AI video editing technology. The investment amount was not disclosed.
With this investment, Elba plans to enhance the functionality of its video-based collaboration platform, "YOUVICO," and accelerate the development of its core AI solution, "Shapy AI." Furthermore, starting with the establishment of a North American subsidiary, Elba plans to expand into global markets, including Japan and Europe, and expand its B2B SaaS-based video production solution market.
The video production market is rapidly growing alongside the proliferation of social media content. However, the complex feedback structure between production companies and advertisers has led to persistent inefficiencies in the production process. To address this issue, Elba operates Ubico, a visual collaboration platform that allows users to leave drawings and text feedback directly on videos.
Elba's core technology, Shapee AI, is a generative AI model that learns the user's visual feedback intent and generates real-time editing results on video. This allows for visual implementation of editing requests previously communicated through text or documents, reducing the time required for video editing.
Elba was founded by professionals with extensive experience running YouTube channels with over 2.2 million subscribers and over 2 billion cumulative views. Leveraging this production experience, the company continues to validate its technology through collaborations and proof-of-concept (PoC) projects with major companies.
Series Ventures decided to invest in Elba because it believes that its technology has the potential to improve structural inefficiencies occurring in the video production field and that it will secure competitiveness in the global video production tool market.
Elba plans to continue expanding its AI-based solutions to enhance collaboration efficiency during video production for global creators and businesses.
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