Ablely Selects 'SPECTRUM' as 2026 Style Trend

– 2026 style trends revealed based on big data from 10 million monthly users.

– 630 million searches and 33 million search keywords are expected in 2025.

Able Corporation (CEO Seok-Hoon Kang) announced on the 14th that its style commerce platform, Able Corporation, has selected "SPECTRUM" as its 2026 style trend. This year marks a year in which individual consumption preferences and styles will diversify, forming a broader spectrum. Able Corporation aims to lead innovation at the center of this trend.

"Spectrum" is a keyword derived from a comprehensive analysis of big data, including search and transaction volume, accumulated from Ablely's over 10 million monthly users. In 2025, Ablely's search volume exceeded 630 million, and the number of search keywords exceeded 33 million, demonstrating active app usage that drives consumer trends.

SPECTRUM stands for ▲Season-led (seasonal core trend) ▲Platform Payback (profit-linked consumption) ▲Edge and Glamour Makeup (bold point makeup) ▲Cross-boundary Fashion (fashion that crosses boundaries) ▲Total Neutral Beauty (beauty enjoyed regardless of gender) ▲Rarity-driven (consumption centered on scarcity) ▲Upward IP Trends (IP goods trend) ▲Minimal Effort Shopping (era of automated shopping).

The 'Season-led' trend, which goes beyond consuming seasonal foods as they are and incorporates them into overall lifestyles such as fashion styling, makeup, and phone cases, is expected to continue. In August of last year, searches for 'tomato wallet' (515%) and 'tomato phone case' (43%) surged year-on-year, and in December, searches for 'bungeoppang hand warmer' (463%) also increased. In the past week (January 5-11), searches for strawberries, a representative winter seasonal fruit, such as 'strawberry pouch' (1,572%) and 'strawberry pencil case' (236%) also increased year-on-year, proving the continuation of the Season-led trend.

Platform Payback, a revenue-linked consumption pattern where content sharing and consumption lead to revenue, is expected to expand. The "affiliate" model, where creators share product information and earn revenue based on traffic and purchases, is gaining attention. Ablely Affiliate is notable for its low barrier to entry, allowing anyone to participate without any special qualifications. The cumulative number of creators has surpassed 1 million.

Demand for bold, point makeup (edge and glamour makeup) is expected to increase. False eyelashes are becoming more diverse in design and form, such as single-strand lashes and no-glue lashes, and highlighter colors are becoming more specialized to add dimension to the face. Items that add a touch of glamour to makeup are gaining popularity. The recent resurgence of "gyaru" makeup, a style popular in the 2000s, is also notable, fueling the trend's expansion.

Cross- boundary fashion, which breaks down stereotypes such as seasons and lengths and transcends boundaries, is expected to continue. Unlike the past, when clothing was divided into short and long lengths, mid-length garments, such as "half coats" and " 3/4 length pants," are now gaining prominence, from outerwear to bottoms. As seasonal boundaries blur, long-sleeved shirts and thin cardigans are worn as "salanta-tem" (clothing to protect the skin from the sun) even in summer, and even in midwinter, shorter garments such as short-sleeved knits and corduroy shorts are worn with warmers and leggings.

The number of people who enjoy total neutral beauty (self-care regardless of gender) is increasing. 4910, a men's shopping platform operated by Able, began beta operation in August of last year and officially launched its beauty category in December. In November, 4910's beauty transaction volume grew by approximately three times (193%) in just four months compared to the pilot operation in August, demonstrating the strong interest in men's beauty.

Across various categories, including beauty and food , "rarity" is emerging as a consumption criterion (rarity-driven) . Last year, in the beauty category, brands such as "Etude," "Naming," and "Ippu" exclusively pre-released new products through Ablely, leading to a box office hit that not only sold out their initial stocks but also drove growth in brand transaction volume. Last month, in the food category, searches for "Dubai Chewy Cookies," which caused a nationwide sell-out, increased by more than 5.7 times (471%) compared to October, when they first became a social media trend.

The upward IP trend is expected to continue. As the influence of IP expands across diverse fields such as characters, webtoons, and K-pop, the popularity of related merchandise such as clothing, cosmetics, and stationery is also on the rise. Even within Abley, various merchandise, such as cosmetics featuring popular MZ characters and K-pop artist merchandise, are steadily gaining popularity. Last year, Abley became the official sponsor of global esports company T1, and official merchandise embodying the identity of the T1 players and team, such as uniforms, lightsticks, tumblers, and keychains, have also been gaining significant attention from esports fans.

Minimal Effort Shopping, a hassle-free shopping experience without the hassle of searching or clicking, is expected to become the norm. Ablely is providing a sophisticated taste recommendation service by combining big data with its industry-first, self-developed "AI personalized recommendation technology." Live broadcasts, which allow users to understand product information through video and audio, are also popular. A variety of merchants, including fashion shopping malls and brands like "Blackup," "Benito," "Comfort Lab," "Yale," and "Spao," as well as beauty brands like "Rom&nd," "Too Cool for School," "Lilybyred," and "Momicare," and food brands like "Bomnalen" and "Flymil," are partnering with Ablely to host broadcasts, generating a high user response.

An Ablely official said, “As the pace of change in consumption patterns by sector is accelerating every year, more and more people are checking trends and discovering their own tastes through Ablely, which has reliable big data on tastes.” They added, “This year, we will continue to enhance the foundation for a highly satisfactory user experience, such as providing a wide range of shopping options, AI recommendation technology that connects them to tastes, and live broadcasting that adds excitement to shopping.”