CNT Tech Co., Ltd. announced a follow-up investment in Tidy-B, an AI-based branding automation SaaS startup. This investment was made in partnership with JS Associates.
Founded in 2021, Tidb operates an all-in-one branding platform for small businesses and startups, automating the entire branding process through AI, from brand strategy development and design creation to marketing content publishing and performance analysis. Its unique design allows for relatively low-cost branding and marketing operations, without the need for specialized personnel or outsourcing agencies.
The platform's core features include automatic brand DNA extraction, multimodal content creation, and automated multi-channel publishing. The proprietary BCS (Brand Consistency Score) engine quantitatively manages brand consistency, and a reinforcement learning-based autonomous optimization module continuously improves campaign performance. This allows users to implement marketing operations within approximately five minutes per day, with just an approval process.
Based on these technological capabilities, Tidb has obtained TTA AI performance verification certification and holds numerous related patents, including generative brand technology. Furthermore, it was selected for the 13th L-CAMP, an open innovation program operated by Lotte Ventures, and is currently conducting a proof-of-concept (PoC) with Lotte Group affiliates.
Currently, through collaborations with Daehong Planning and Lotte Members, we are advancing an AI-based marketing automation engine that will enable small businesses to achieve marketing performance comparable to that of large corporations. Our goal is to automate the entire process, from brand strategy development to content production and campaign management, with greater precision.
A CNT Tech representative stated that they decided to invest in TiDB because they are a team that has redesigned the high-cost and traditional expertise areas of branding and marketing with AI, and highly evaluated their proven marketability since launch, their PoC experience with large corporations, and their potential for global expansion.
A Thai DB official said that they plan to focus on product advancement and global market expansion based on the actual customer data and performance acquired after the official launch, and that they will position themselves as a core infrastructure that increases branding accessibility through AI and supports the sustainable growth of small business owners and startups.
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