Mobility tech startup Gongka Co., Ltd. announced that it has signed a strategic partnership and memorandum of understanding (MOU) with GoGo Rentcar, a local car rental operator in the LA area, to enter the U.S. car rental business.
This agreement aims to establish a cooperative relationship for Gongka to advance its B2B car rental business targeting corporations and corporations in the US market. Gongka plans to gradually enter the US market, based in Los Angeles and collaborating with local car rental operators. The US market is considered a market experiencing a simultaneous increase in rental car demand, a growing Korean corporate and Korean community, increased demand for corporate and corporate transportation, and a shift toward more sophisticated travel for tourists, business travelers, and VIPs.
Through the agreement, the two companies plan to gradually promote cooperative activities, including ▲ B2B car rental business cooperation targeting corporate and business customers in the U.S. ▲ operational efficiency improvement in reservations, operations, and settlements using Gongka’s platform and car rental management system ▲ discovery of local partners and business opportunities centered around the LA area.
Gongka operates a network of over 600 rental car operators in Korea and operates an AI-powered rental car platform that includes vehicle operation, maintenance, corporate customer management, and data-driven operational optimization capabilities. GoGo Rentcar directly owns and operates the rental car infrastructure for local Korean and corporate customers and serves as Gongka's local operating partner for its expansion into the US market.
The two companies plan to operate a collaborative vehicle-based business in the initial phase, expand the scope of operations as reservations increase, and discuss establishing a sustainable rental car business model in the US in the mid- to long-term. With this agreement, Gongka plans to sequentially expand business discussions, starting in Los Angeles, and then to major cities such as San Francisco, San Diego, and New York.
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