Fandom business startup Pending announced on the 19th that it has continued its growth in the creator economy market, recording annual transaction volume of 65 billion won in 2025. The cumulative transaction volume reached 125 billion won, a 2.24-fold increase from the 29 billion won transaction volume in 2024. Pending has recorded annual transaction volume more than doubling for the past four consecutive years.
The company attributed these achievements to its customized community building and monetization strategies for each creator. According to data released by Panding, the average revenue of the platform's top 100 creators by 2025 is expected to be approximately 1 billion won.
The platform features a diverse range of creators, including lifestyle influencers, financial experts, opinion leaders, and artists, including virtual idols. These creators have established independent communities through fandom and have established a stable revenue structure.
The fandom has also expanded. The cumulative number of fan members connected to creators has surpassed 1.5 million, and the number of paid membership subscribers has surpassed 100,000. Panding explained that personalized community features have enhanced interaction between creators and fans, leading to increased payment conversion rates and repeat visits.
Starting in 2026, Pending plans to expand its business with AI and globalization as its core strategies. The company plans to automate fandom management and monetization processes by introducing a Pending AI agent that supports community operations tailored to the characteristics of creators and IPs.
Additionally, Panding plans to expand into overseas markets, focusing on Taiwan and Japan. Panding plans to adapt its proven domestic business model to local markets, expanding the global fan base of Korean creators while simultaneously attracting global creators.
“The continuous growth in transaction volume demonstrates that Pending’s fandom business model has secured competitiveness in the market,” said Eom Se-hyeon, CEO of Pending. “We will grow into a fandom business platform representing Asia through advancements in AI technology and global expansion.”
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