-Secondary use of oil seeding content on various channels such as social media, commerce, and private online stores.
Expand your potential customer reach without the burden of content creation by integrating with TikTok's Spark Ads.
Hwahae Global Co., Ltd. (Respective CEOs Woong Lee and Kyungil Kim), which operates the beauty platform Hwahae, announced on the 20th that it has launched the 'Branded Seeding' program, which supports long-term collaborations between K-beauty brands and global influencers based on oil seeding.
Branded Seeding is a service that allows K-beauty brands to conduct seeding using Hwahae's pool of over 10,000 global nano/micro influencers, and then utilize the produced content on various channels such as ▲social media (SNS), ▲commerce, and ▲own mall.
This allows brands to transform existing seeding activities, previously limited to one-time collaborations, into sustainable marketing assets. Furthermore, it can be linked to In-Feed Ads advertising using TikTok's Spark Ads code, expanding reach with potential customers without the burden of content production.
Hwahae launched a global influencer seeding program in July of last year, supporting the initial market establishment and demand growth of K-beauty brands. Skincare brand Franz achieved 2.1 million views and a roughly 2,300% engagement rate (based on views, comments, and shares), while Feelflow also achieved over 118,000 views, demonstrating a positive response from local consumers.
With this launch, Hwahae plans to elevate its branded seeding model to a "global influencer partnership model" that connects brands and global creators for the long term. The company plans to strengthen its service competitiveness by building a community through global websites and influencer-specific apps and expanding its range of related marketing products.
Lee Seok-jin, team leader of Hwahae Global’s global advertising business team, said, “In the global beauty market, influencer marketing is emerging as a key competitive edge in securing content that can be accumulated as brand assets,” and “As branded seeding is designed to enable brands to continue more stable collaborations with global influencers, we expect it to be of practical help in conquering overseas markets.”
With this launch, Hwahae plans to elevate its branded seeding model to a "global influencer partnership model" that connects brands and global creators for the long term. The company plans to strengthen its service competitiveness by building a community through global websites and influencer-specific apps and expanding its range of related marketing products.
Lee Seok-jin, team leader of Hwahae Global’s global advertising business team, said, “In the global beauty market, influencer marketing is emerging as a key competitive edge in securing content that can be accumulated as brand assets,” and “As branded seeding is designed to enable brands to continue more stable collaborations with global influencers, we expect it to be of practical help in conquering overseas markets.”
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