Lafdi (CEO Se-Yong Oh), which operates affiliate marketing service LinkD, announced on the 21st that it was selected as the 2025 Cafe24 Best Partner.
Cafe24 annually awards partners who have contributed to the revitalization of its platform-based e-commerce ecosystem and the growth of online businesses. Lafdi was selected as the Best Partner in the Cafe24 Store category in recognition of its achievements and expertise in supporting e-commerce businesses.
Affiliate marketing leveraging influencers has recently become a key strategy in the e-commerce market. This system, which promotes products through social media and generates commissions based on sales performance, is gaining traction among major platforms and vertical commerce platforms.
LinkD is a solution that helps brands build their own influencer networks and run performance-based affiliate marketing campaigns. It can be implemented with a single click through the Cafe24 store, and offers an integrated approach that covers the entire process, from influencer recruitment and dedicated link issuance to real-time sales performance tracking and settlement management.
Leveraging its technological prowess, Lafdi has focused on improving the accuracy of performance tracking in affiliate marketing processes. Last November, it registered a patent for a performance tracking system and method based on actual orders, and is currently leveraging accumulated data to advance related technologies.
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