Bestella Lab Co., Ltd. (CEO Sang-soo Jeong) announced that it has registered a U.S. patent (US 12,518,460 B2) for its technology for ‘Method and device for displaying a screen according to indoor location.’
This patent describes indoor location recognition and visualization technology that understands the movement of people and vehicles in indoor environments where GPS signal reception is difficult and displays this information naturally on screen. Unlike conventional simple coordinate display methods, this technology comprehensively considers spatial structure and movement flow, minimizing errors between physical movement and digital display.
Vestella Lab applies physical AI concepts to recognize changes in movement, rotation, and speed occurring in real space, intuitively reflecting these changes on the user's screen. This improves screen tearing and location jumps that can occur in indoor navigation, providing a stable user experience.
This technology can be applied beyond parking lots to complex indoor and underground spaces where GPS is difficult to utilize, such as underground tunnels, industrial sites, and construction sites. It can intuitively monitor and visualize the movement of people, vehicles, and equipment in a variety of environments. Based on this technology, Bestella Lab plans to gradually expand its application to construction, infrastructure, and industrial sites.
With the US patent registration, Vestella Lab strengthens the technological foundation for key services, including Watchmile, an indoor parking navigation system, and indoor V2I solutions. With the growing demand for location recognition in GPS-shadowed spaces such as airports, large complexes, and smart cities, its global competitiveness is expected to improve.
"Watchmile" is a Physical AI-based spatial intelligence technology that combines world-class indoor positioning technology with Vision AI. It analyzes parking space occupancy using only existing CCTV footage. This provides real-time parking availability and information on available spaces, and guides users to optimal routes tailored to their preferences. Physical AI technology utilizes building infrastructure (CCTVs, positioning sensors, etc.) to provide information necessary for movement and work not only in parking lots but also in complex indoor, underground, and industrial environments. Currently, the service is operating in large public parking lots such as Seoul Station and Cheonho Station, as well as KINTEX, large-scale residential facilities, and knowledge industry centers.
Bestella Lab CEO Jeong Sang-soo said, “This patent is the result of Physical AI technology that enables AI to understand physical movement in indoor spaces and implement it as a service,” and added, “With the registration of the U.S. patent as an opportunity, we will begin to fully attack the global market in the indoor navigation and spatial recognition fields.”
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