Grip Company (CEO Kim Hanna and Kim Taesu), which operates the commerce creator platform 'Grip', announced on the 22nd that it has confirmed the results of increasing actual sales and expanding online sales channels for small business owners through the '2025 Online Shopping Mall Sales Support Project'.
Hosted by the Ministry of SMEs and Startups and the Korea SMEs and Startups Agency and implemented by Grip, this project began in March 2025 to support small business owners' online market establishment and sales growth. Grip matched a total of 345 small business owners and offered them various benefits, including live broadcast support, discount coupons worth 1.63 million won, and exposure in the platform's advertising area.
Shopping malls that participated in Grip's live commerce program, "Banha Live," achieved rapid sales results. Health food retailer Yedam365 recorded 2,230 cumulative viewers and over 5.3 million won in total sales in just one live broadcast. Food retailer Baekilhong Gamjatang attracted 2,049 cumulative viewers and over 3.5 million won in sales in a single broadcast.
There have also been cases of new stores achieving Silver status just six months after opening. Plus-size clothing retailer "by105" achieved Silver status by meeting the following criteria: cumulative sales of at least 30 million won, 200+ sales, 1,000+ followers, and at least 20 broadcast appearances.
CEO Kim Hanna said, “It is meaningful that the sales support provided through this project led to actual sales performance,” and added, “We plan to continue supporting small business owners and creators so that they can stably settle into the online market and continue to grow.”
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