– Focus on maximizing campaign management efficiency and improving data usability.
– Introduction of a report editor to provide customized reports and shorten the time required to analyze advertising performance.
– Ensure operational convenience with an intuitive interface and improved login process.
– Enhanced platform response speed and system stability
Data tech company Inlife (CEO Kyung-Hoon Han) has launched a new AI advertising platform, 'MOBON 4.0', with a completely revamped user interface and experience (UI·UX).
This renewal focused on creating an environment where advertisers can easily and quickly manage complex data. We achieved a high-quality advertising operation environment that can be utilized in global markets.
Mobion provides optimized advertising solutions based on unrivaled data analysis technology and AI algorithms. During the renewal process, we meticulously analyzed feedback from marketers and other business customers, achieving not only functional improvements but also enhanced advertising performance.
The core of Mobion 4.0's renewal lies in ensuring visibility in the campaign management screen. The previously complex dashboard has been simplified, improving the design to present key performance indicators at a glance. This allows advertisers to easily identify key figures even amidst vast data sets and quickly adjust their advertising strategies to meet market conditions.
The reporting system has also been revamped to be more user-centric. The newly introduced "Report Editor" allows users to customize reports by selecting only the metrics they need, and reports can be completed with a simple click, significantly improving work efficiency. Furthermore, improvements have been made with careful consideration of the user experience, including a feature that allows users to access desired accounts with a single search and streamlining the campaign registration process when managing multiple accounts.
Operational autonomy and system performance have also been enhanced. Some features previously configurable only by administrators have been improved to allow advertisers to directly manage them. Furthermore, the overall platform's response speed and stability have been improved to prevent work delays caused by unnecessary loading.
Meticulous improvements have also been made to consider user flow. For those managing multiple advertiser accounts, a search function within the login screen allows for direct access to the desired account. The process of registering or editing campaigns has also been streamlined to reduce unnecessary steps, improving operational efficiency. The overall menu structure has been streamlined to ensure smooth operation, even for first-time users.
A Mobion official stated, “Mobion version 4.0 will be the starting point for anyone to analyze customer data at an expert level and achieve advertising results,” and added, “Our goal is to go beyond the domestic market and become a world-class AI advertising platform recognized in the global DSP market.”
You must be logged in to post a comment.