-Local cumulative downloads exceed 6.5 million… Customer influx and active app use
Amood leads the expansion of K-seller sales channels through a one-stop global expansion service.
– Increase in local transaction volume at Korean shopping malls and brands such as Benhit, Krasian, and Modimud in Japan.
– Strengthening product competitiveness and improving user convenience based on 'AI recommendation technology' are the driving forces behind performance.
– Strengthening delivery competitiveness by establishing a local fulfillment infrastructure in Japan in the future.
"Amood," a Japanese fashion platform operated by style commerce company Ablely (CEO Kang Seok-hoon), announced on the 23rd that its cumulative downloads in Japan have surpassed 6.5 million. With downloads increasing by approximately 1 million over the past year, the platform is rapidly gaining popularity, particularly among women in their teens and 20s in Japan.
Amud's cumulative downloads in Japan have surpassed 6.5 million. Excluding duplicate downloads, the number of female users in their 10s and 20s (aged 14 to 29) on Amud is approximately 4.25 million, meaning that 46% of Japan's female population in their 10s and 20s (aged 14 to 29) (approximately 9.15 million) have experienced the Amud app (application). In addition to the rapid influx of customers, active app use is also notable. The number of "product wishes" (product preference marks) accumulated on Amud in 2025 increased by approximately 20% compared to the annual accumulation in 2024, demonstrating high service immersion.
This growth is also evident in the increased transaction volume of participating shopping malls and brands. Casual brand "Benhit," which began selling locally in Japan through Amud, saw its transaction volume increase by more than 11 times (1,016%) in the fourth quarter of last year (October-December) compared to the same period the previous year. "Muscent" also saw its transaction volume increase by more than 6.5 times (561%). Popular domestic shopping malls "Crasian" (316%), "Modimud" (146%), and "Blackup" (82%) also saw increases in transaction volume.
Amud analyzed that its success was driven by its strengthened "product competitiveness" and "user convenience." By offering a "one-stop global expansion service" that handles the entire overseas expansion process, including translation, overseas shipping, customs clearance, and customer service (CS), the company lowered the barriers to entry for domestic sellers in the Japanese market and expanded the range of K-fashion choices available to local customers. Furthermore, by directly applying Able's proprietary "AI personalized recommendation technology" to Amud, it was able to connect a variety of products tailored to Japanese users' preferences, leading to improved customer satisfaction.
Going forward, Amud plans to strengthen its delivery competitiveness by establishing a fulfillment base in Japan. Following the expansion of its domestic logistics infrastructure by establishing a dedicated global fulfillment center in Seongsu-dong, Seoul, in July of last year, Amud aims to accelerate its "K-fashion network" by establishing overseas logistics bases. This will allow users to receive Korean clothing products tailored to their tastes more quickly, while providing sellers with opportunities to drive purchase conversions.
An Amud official said, “Amud has established itself as a representative shopping app in Japan where you can quickly find a variety of trendy Korean fashion products,” and “From shopping malls to brands, global interest in and preference for Korean fashion style is rapidly increasing, and we will continue to lead the globalization of K-fashion.”
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