Isoop Company (CEO Sang-cheol Lee), which develops and operates the AI-based e-commerce M&A brokerage platform 'Biztoss', announced on the 27th that it has attracted seed investment from Mashup Ventures and Tail Ventures.
Biztoss is a platform that conducts data-driven due diligence and valuations for e-commerce businesses and mediates transactions between buyers and sellers. Based on due diligence results, Biztoss provides structured, professional acquisition proposals, incorporating financial, marketing, and customer behavior data. Biztoss assigns experts with practical e-commerce and marketing experience to each property, supporting the entire process from price negotiations to contract and closing.
Specifically, it directly verifies PG payment data, advertising performance, and marketplace data to detect data distortions such as sales inflation or traffic manipulation. It also quantifies intangible assets like reviews, search rankings, and platform algorithms, applying a proprietary valuation model tailored to e-commerce. This approach provides a trustworthy M&A environment for all parties involved.
Biztoss' AI automation solution shortens the average three to six months required for financial and sales due diligence to an average of three days, offering a more reasonable cost structure by lowering the burden of fees. Based on this technological prowess, Isoop Company was selected for the TIPS program, hosted by the Ministry of SMEs and Startups, securing up to KRW 500 million in R&D funding. This selection was made upon the recommendation of lead investor Mashup Ventures.
Lee Sang-cheol, CEO of Isoop Company, said, “With this investment, we plan to expand our portfolio across all e-commerce sectors, including fashion, beauty, food, and living.” He added, “We aim to grow into a specialized e-commerce fintech infrastructure by adding revenue-based financing (RBF) and deposit services in the future.”
Eunwoo Park, a partner at Mashup Ventures who led this investment, said, “The domestic e-commerce market has grown to become the fifth largest in the world, but the real value of small and medium-sized e-commerce companies has often not been properly evaluated.” He added, “Isoop Company is a team with a clear vision to expand into new financial services starting with e-commerce M&A valuation.”
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