GIGR (CEO Jae-yeon Cho), an AI marketing startup based in San Francisco, USA, announced on the 27th that it had raised $5.4 million (approximately 7.9 billion won) in a pre-seed round.
This round was led by global venture capital firm BRV Capital Management, with participation from Mirae Asset Venture Investment. Other angel investors included Krafton's outside director, Jeong Bo-ra, former CEO and founder of Hypersense, Yoo Ji-hoon, and Crew Capital.
Investors cited GIGR's differentiating factors as its workflow, which connects the entire advertising creative process—planning, production, testing, performance analysis, and iterative improvement—on a single platform, and its automation through AI agents. The rapid sales generation and accumulation of real-world use cases following launch were also considered positive investment factors.
The global digital marketing market is worth $1 trillion annually, but fragmented production, testing, and operational processes have been criticized for significant structural inefficiencies. To address this, GIGR developed "Playad," a platform that supports the entire creative lifecycle using multi-agent AI, and launched its first product in the third quarter of 2025.
PlayAd is an AI-native creative platform that encompasses interactive advertising, images, and videos. It's designed to help marketers quickly learn from performance and immediately incorporate it into their next creative, focusing on reducing uncertainty during the iteration process. In some client cases, this has resulted in improved user acquisition efficiency and up to 90% reduction in ad creative production costs.
PlayAd is currently collaborating with various global companies and plans to expand its market presence by targeting marketing organizations with high creative production volumes, particularly in the gaming and commerce sectors.
“Marketing performance depends on how quickly you learn and execute from creatives,” said GIGR CEO Cho Jae-yeon. “Through PlayAd, we will focus on making repetition the default and eliminating uncertainty in the digital advertising decision-making process.”
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