TS Trillion announced on the 28th that it signed a 41 billion won supply contract for TS shampoo, hair care, and beauty products with global distribution and marketing specialist Cheongdam Global over the next five years. Cheongdam Global operates online channels such as Tmall, Douyin, Jingdong, and Xiaohongshu in China and has been responsible for the online distribution of TS brands in China.
TS Trillion has achieved significant export success in China, focusing on its "Better Dye" line, and this agreement will expand its reach into the US market. Working with Cheongdam Global, the company will initially focus on exports across the Americas, with the US as its primary hub. To this end, the company is attending the "2026 Cosmoprof North America Miami" event, taking place from the 27th to the 29th at the Miami Beach Convention Center in Florida.
Cosmoprof Miami is the largest B2B beauty exhibition in North America and Latin America, a key networking event for global brands, manufacturers, and distributors. TS Trillion plans to use this exhibition as a bridgehead for increasing brand awareness and expanding both online and offline.
The company is currently negotiating partnerships with specialized distributors, retail chains, and online platform operators in the US and Latin America to enter the American distribution channel. Building on the brand recognition it has gained online, it plans to expand its offline distribution network, focusing on Asian supermarkets in the US, within the year. Currently, it has secured locations in Korean and Asian supermarkets and local supermarkets in major cities on the West and East Coast, and plans to gradually enter large warehouse-type distribution channels such as Costco in the mid- to long-term.
Additionally, we plan to implement customized strategies that differentiate pricing, product mix, and promotional strategies by country, based on online sales data and consumer feedback. Leveraging online sales data centered on Amazon, we will also expand our digital marketing investments through influencers and live commerce on major social media platforms like TikTok.
We plan to establish K-beauty positioning by placing the TS hair loss care line and youth shampoo line at the forefront and emphasizing both functionality and storytelling.
Meanwhile, Cheongdam Global will make a symbolic investment in TS Trillion's growth story by paying the KRW 1 billion third-party allocation capital increase new stock price on February 27th.
- See more related articles
You must be logged in to post a comment.