Content creator platform company Sandoll (CEO Young-ho Yoon) announced that it has signed a memorandum of understanding (MOU) with BGF Retail to strengthen the competitiveness of Korean design applied across CU convenience store spaces and products. The signing ceremony took place on the 27th at the BGF headquarters in Samseong-dong, Seoul, with key executives from both companies in attendance, including Sandoll CEO Young-ho Yoon and BGF Retail's Head of Strategy and Innovation Jeong-hoo Oh.
This agreement aims to expand Hangul as a cultural content and design asset, integrating it with distribution and consumption environments. The two companies plan to create sustainable content IP based on Hangul, expand the social value of K-culture, and strengthen brand competitiveness.
Under the agreement, Sandoll will develop a font exclusively for CU, which will be used across various touchpoints, including stores, product packaging, and promotional materials. BGF Retail will develop collaborative MD products with Sandoll Cloud and sell them through online and offline distribution channels, creating a differentiated brand experience and a stable content utilization structure.
Additionally, the two companies will hold a lettering contest to commemorate Hangeul Day in 2026. Sandoll will be responsible for planning and operating the contest, while BGF Retail will develop and launch products utilizing the winning entries, expanding the points of contact through which consumers can experience Hangeul in their everyday lives.
Sandol CEO Yoon Young-ho stated, "We will continue our collaboration with CU, which is growing Hangeul as a K-cultural product and a global lifestyle platform, so that people around the world can naturally experience the value and potential of Hangeul in their daily lives." Building on this agreement, the two companies plan to continue exploring diverse collaboration models that combine retail, design, and content.
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